The Launch of FitFam

One of my favorite running companies previously known as Gametiime has launched FitFam! Same great folks behind the website, just a different look, and a more empowering mission!
That being said, I am really excited to announce that I have been accepted to the FitFam as an ambassador. I am truly excited to be apart of this truly inspiring team and can't wait to #movethemission.

More #FitFamAmbassador information to come, but for now, check out all the fabulous FitFam launch details below. And, come join me and participate in the FitFam Challenge! We can motivate each other to become the best runners we can be in 2016! Who's with me? Use "MOVETHEMISSION10" for a 10% discount!
FitFam launches virtual event platform, to help people be healthy and active

FitFam, a Seattle-based startup building an online, turnkey platform for brands to host engaging virtual events. The service will officially launch on 11/10/15. People will be able to sign up for FitFam’s first official event, the FitFam Challenge, and brands can learn more about how to host an event of their own.
FitFam creates and hosts virtual event experiences that inspire people — of all ages and athletic abilties — to live healthy and active. Participants commit to a fitness goal, connect with hundreds of others in a nationwide online community, get exclusive event merchandise, win awards and prizes, and benefit worthy causes.
In addition, FitFam virtual events allow brands to build brand loyalty through a unique experience, and increase their customer reach and engagement by empowering their fans to become vocal and passionate brand ambassadors.
A virtual event is like your local 5K or marathon, but much more flexible — participants can do on the event on their own time, with a gathering of friends or solo, and at a location of their choice.
Put another way, it’s a fun and easy, low-stress way to participate in a race — not having to be at a specific location at 7am, while also connecting participants in a supportive, nationwide event community.
The experience has been popular with solo runners, friends, families (including kids and dogs!), and organizational groups alike — proving to be a great way to get together, get out the door, and be active.

Participants pay around $35 to register for a themed, fitness-related virtual event — often related to a fun holiday, pop culture favorite, and/or marketing campaign associated with a partner brand.
With this registration, participants get:
  • invited to a participant-only website and social media community, where they can learn about and meet fellow participants nationwide
  • exclusive swag in the mail to recognize their efforts and remember the experience
  • the chance to win awards and prizes through photo contests and merit-based categories (e.g. fastest 5K finisher)
  • lots of “feel-goods”, knowing they: committed to and accomplished a goal, were part of a supportive and encouraging community of go-getters, and contributed to benefitting an non-profit cause related to the event’s theme.
Once the event weekend arrives, participants complete their activity (e.g. running, walking, or biking), submit their results online — verified by their tracking app data — and share their experience through photos and videos on social media.
Photo contest and merit-based award winners are also selected, winning prizes in the mail on top of merchandise given to all event participants.

FitFam works closely with organizations to design and execute a virtual event from start to finish, providing insightful guidance along the way and a thorough post-event summary about the event community.
Partner companies pay a per-event setup fee to initiate the project, then receive a split of registration and sponsorship dollars (if applicable) at the conclusion of the event.
And, lastly, FitFam and its partners make a collective donation with proceeds to a theme-related cause.

FitFam’s mission is, “To empower people to live a more healthy and active lifestyle.”
FitFam’s slogan is, “Achieve your impossible.”

The name FitFam is a combination of the words “fitness” and (global) “family”. It’s an inspiring, inclusive community of people helping one another improve one day at a time, with running and fitness as a vehicle.
The idea of FitFam came when, after building and running Gametiime, Jon and Don kept asking themselves, “What would be a better way to help people to be healthy and active, and create an innovative win-win for customers and brands alike?” After talking with a number of existing users and companies, they landed on the idea of hosting their own virtual event in early 2015.
After hosting their first four pilot events and receiving stellar feedback from participants, it was clear the opportunity was worth pursuing further. Additionally, they discovered that brands in the market were seeking new ways to engage with existing customers and find new ones. Similarly great feedback from brands validated the offering as an unique and valuable brand marketing tool.

Official hashtags:
  • #FitFamLaunch
  • #movethemission
  • #FitFamAmbassador



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